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Although I used a professional club as an example, most
other club types can also dig deeper, be more focused and exclusive. Hobbyists
can focus on a niche such as HO-scale trains rather than model trains in
general, Rose gardening rather than flower gardening, and the same for any
hobby. Social clubs can focus on food and drink, or an activity such as dancing
(which can also port over to a hobby); clubs devoted to a field can narrow
themselves down to a specific topic field. Studying the Civil War? You can go
as specific as the war in the Appalachians. Studying the civil rights movement?
Try looking at the issues per state. There's many ways to split the subject.
If you have a focus, then what is your club's overall
strategy? How are you going to elevate your own members' awareness and knowledge, and by what means?
What is the club going to offer past gatherings of folks? If you had a
schedule, what would you plan to make the club a worthwhile investment of time
for the membership and yourself? I suggest start thinking broadly, but
narrowing your focus to find a comfortable niche. Also think in terms of
'offering', rather than terms of 'teaching.' What folks want to learn is up to
them, and forcing a topic on them will cause some rebellion. Variety within the
focus is good. You may look at asking for volunteers, and share the work. Also,
I suggest living by the 'Stone soup' story, and have everyone contribute
something.
By the end of the year, what opportunities will you have given your membership?
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